Wednesday, January 16, 2013

Lineaist Design Branding Process

In a recent job of rebranding for Turning Green, a sustainability recruitment consultancy, the Lineaist Design brand development process has taken some patented steps into a stylistic competitive advantage.

As most successful brand designers will agree, brand management is about trust. To develop the level of trust necessary between a designer and business owner takes time and some shared exercises.

In this case we went through a series of rehearsals with a scripted engagement, video-taped with a whiteboard presentation as a part of the conversation. What emerged was a very simple logo and brand message.

Lisa Tarry, Managing Director of Turning Green, says, "Thank you Jonathan Blackwell! It was fantastic working with you and I love the new branding!"

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